How to reach your public remotely
The ongoing outbreak of COVID-19 is causing widespread anxiety and quarantine measures in different countries around the World. People are staying home to limit the spread of the illness, and venues that normally draw large crowds, including museums, have shut their doors.
Although this forced isolation limits the opportunities for museums to reach their audiences, several institutions around the world are showing great creativity and resilience by harnessing the power of social media. We prepared a list of case studies and best practices in digital outreach that can inspire museums to deal with this situation.